It’s always nice to see project examples; however, it’s much better to experience it yourself. Every business is different, and not everyone is meant to work together. That’s why I recommend a discovery project. Let’s see if my creation techniques fit your style!
LabelTec, INC – B2B Printer
Website, Content, and BrandingLabelTec has been around Northern Colorado since sweater socks and hairspray were cool. For the homepage, we focused on drawing attention to their unique labels and veered away from too much talk. Once I updated their homepage, product pages, and blog to be friendlier on the eyes to new visitors, we saw a jump in traffic, followed by an increase in the number of quote requests (their primary call to action).
The product page has performed beautifully over the last several months. It’s shown to be one of the top-performing pages that leads customers into the Get a Quote form.
The peel-back or extended content labels have also performed extraordinarily well, continually sending people to the Quote page.
Most of the pages required leads-driven copywriting; however, a few pages didn’t, including the about page. This page continues to be a heavy hitter with new visitors. The page leads them further into the site, and we generally see a return visit within a month.