Performance Measures of Customer Churn in a Logistic Regression Model

September 19, 2021 Customer churn is an important metric for service companies like telecommunications. Retaining customers is more cost-effective than acquiring new ones (Gallo, 2014). Therefore, a good predictive model can help organizations anticipate and prevent customer churn. In this project, five performance measures are calculated on the telecommunication company customer churn logistic regression model; […]