Rachael Herman

The Uneducated American Businesswoman.

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Shutterstock launches Smart Brief, collaborative tool for creative briefs

Taylor Peterson 10/02/2019 No Comments
Shutterstock launches Smart Brief, collaborative tool for creative briefs
Taylor Peterson Visual content provider Shutterstock today announced the launch of ​Smart Brief – a new tool designed to simplify and improve the creative briefing process for marketers and …
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Competitor content analysis: Here’s what you can learn

Andrew Dennis 09/30/2019 No Comments
Competitor content analysis: Here's what you can learn
Andrew Dennis It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely …
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6 Ways to Get More Organic Traffic, Without Ranking Your Website

ryanwashere 09/29/2019 No Comments
6 Ways to Get More Organic Traffic, Without Ranking Your Website
ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher …
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How we can restore trust in digital advertising

Greg Sterling 09/27/2019 No Comments
How we can restore trust in digital advertising
Greg Sterling Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery industries. The …
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Once you’ve defined your ideal customer, it’s buyer activity that matters most

John Steinert 09/26/2019 No Comments
Once you’ve defined your ideal customer, it’s buyer activity that matters most
John Steinert We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We …
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Facebook, Elections and Political Speech

Rachael Herman 09/24/2019 No Comments
Facebook, Elections and Political Speech
Speaking at the Atlantic Festival in Washington DC today I set out the measures that Facebook is taking to prevent outside interference in elections and Facebook’s attitude towards political …
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How to Onboard Clients with Immersion Workshops – Whiteboard Friday

HeatherPhysioc 09/19/2019 No Comments
How to Onboard Clients with Immersion Workshops - Whiteboard Friday
HeatherPhysioc Spending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion …
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Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

Adam Berkowitz 09/19/2019 No Comments
Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
Adam Berkowitz As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the …
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You can’t advertise that: The big list of prohibited ads across social and search platforms

Amy Gesenhues 09/16/2019 No Comments
You can’t advertise that: The big list of prohibited ads across social and search platforms
Amy Gesenhues Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited …
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Planning and creating the perfect landing page

Digital Marketing Depot 09/13/2019 No Comments
Planning and creating the perfect landing page
Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done …
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