Martech is Marketing: A Live Q&A with Scott Brinker

Learn how to turn customer reviews into customer insights with sentiment analysis



Digital Marketing Depot

Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.

But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing strategy to improve reputation and create a compelling customer experience that builds brand loyalty?

Join our data science and review management experts this Thursday as they show you how to identify and use customer sentiment at scale to make improvements to both the in-store and online experience. You’ll learn:

  • Techniques to leverage long-tail reviews into search best practices.
  • Tips to analyze review sentiment at scale in order to identify in-store concerns at the national or local level.
  • How AI can evaluate review phrases, words and sentiment to improve marketing effectiveness.

Register now for “From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis,” produced by Digital Marketing Depot and sponsored by Chatmeter.

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.



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