Category: Marketing

Digital Marketing Depot You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by …

John Marcinuk Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively.  But content marketing is evolving quickly – and success is …

Taylor Peterson Visual content provider Shutterstock today announced the launch of ​Smart Brief – a new tool designed to simplify and improve the creative briefing process for marketers and …

Andrew Dennis It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely …

Greg Sterling Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery industries. The …

John Steinert We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We …

Adam Berkowitz As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the …

Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done …

Greg Sterling Yesterday the U.S. Ninth Circuit Court of Appeals found (.pdf) in favor of data analytics company HiQ Labs, which had been scraping data and building products from …

Digital Marketing Depot Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and …