The Modern American Businesswoman
Copywriter, Content Marketer, and Business Student
What’s the difference between copywriting and content writing?
The distinct difference between them is in the intent. One is used for the singular purpose of getting a sale or generating a lead. Things like taglines, slogans, advertisements, advertorials, and social media promotions fall under the copywriting category. It could also include materials like video sales letters, email sequences, and printed sales sheets.
Content writing is everything else, including explainer videos, presentations, blog posts, informational web pages, eBooks, guides, infographics, and more. Basically, content writing is the boat and copywriting is the engine/sail/oar.
I’ve been a professional writer since 2008, and working for myself since 2014. Let’s get some stuff done!