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Managing content takes 
work.
effort.
time.
creativity.

So you’ve got websites, landing pages, e-mails, blogs, social posts, advertisements, training content, and sales materials. Are you doing it all yourself? I can help.

Content Monthly Newsletter

Sign up to get tips, tools, and resources to write lead-generating content and be uniquely ‘You’ in the message.

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My Writing Services

It’s all about intent. What should your content do? Entertain, engage, or educate? Do you need them to buy it, try it, or schedule it?

Content Writing

Communicate & Delight

Everything But Sales & Education

This service includes blogs, informational web pages, newsletters, long-form articles, infographics, etc.

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Copywriting

Sales & Outreach

All About Conversion & Sales

Advertisements, advertorials/landing pages, subscription/squeeze pages, upsell pages, product descriptions, email marketing, etc.

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ELearning Content

Teach & Train

Offer More Value with Interaction

Interactive e-learning content delights customers and motivates staff. Teach anything online.

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A Commitment to Content

Have you ever read a poorly written ad, social post, website, or blog and thought, “WOW! That was bad.” Maybe you cringe at the errors and careless typos. Or maybe that’s just me.

I probably have a few on this site somewhere. I’ll be mortified when I find them, as I always do.

When I see bad marketing communications, it’s usually because one of three reasons:

  1. Someone tried to save a buck by doing it themselves.
  2. They asked someone inexperienced to do the work.
  3. They hired a cheap “guru” online to provide writing services.

Writing is a challenge even for seasoned folks. Anyone can slap together an internal e-mail, creative social post, or timely text message, but that’s a far cry from managing content for business marketing.

Why This Matters

I’ve seen it happen a hundred times – poor grammar and bad messaging tanking a reputation. Bad writing isn’t worth your time, money, or embarrassment. 

Need some content help?

There's no better way to start a relationship than through communication. Sign up for my content newsletter to learn the tips and tools that'll help you do it yourself the right way.

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So What, Right? Who Am I?

I’m betting, much like me, you take whatever someone says about themselves with a grain of salt. We all tend to self-inflate; therefore, here’s a list of my skills and a few reviews from happy clients.

Testimonials for My Writing Services

Her copy was thoughtful and very well written. She took the customer profile we provided and effectively translated it into a voice that speaks to our intended audience. I was impressed with the content and also the quick turnaround time.

Corrie Angell

She quickly grasps the message and then mobilizes her impressive command of the language to successfully reach your target market...

Michele
Founder EvenBetter Coaching

Very professional, completed the project ahead of schedule. Work was excellent. Communication exceptional. Would be very happy to recommend and definitely will use again. Thank you!

Zoran Taleski

Great experience, seller understands customer needs very well and can clearly communicate/help with marketing messages.

Leo Tishin

Rachael is absolutely awesome! 101% recommend her work. She's a magician!

Premvida Athletics

A Few Work Examples

Blog Writing - Ghostwriting - Medical

Research Blogging

Working in concert with this incredible physician, I've been ghostwriting for her blogs since 2014. Click the image to visit the website.

Website Copywriting

Website Copywriting

Website copywriting is about driving people to action. Click the image to see an example from a B2B website! Click around the site to see more examples.

ELearning Content

In this fun lesson topic, learners in an advanced anatomy and physiology class stack the coffee cups according to the levels of organization in a living organism. See if you can get them right!

Content-Writer

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What's New in Rachael's Content Blog?

SEO-Writing

SEO Writing: Tips for Your Website & Blog

Ranking your website on google requires regular SEO writing and editing.  Search engine optimization is an enormous industry with multiple specialties. Writing is just one of them. In this article,
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Marketing-Content-Writing-Tips

3 Marketing Content Writing Tips You Shouldn’t Ignore

Crafting a well-worded email or business plan isn’t the same as writing marketing content for the web, social media, blogs, and ad copy. Here are two reasons why. Reason #1: 
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Improve Content Performance

3 Easy Ways to Improve Content Performance

So, you have a website somewhere on the internet, but it’s not really doing a lot for you, and you know you need to improve content performance on the beast. 
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