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2020 Local SEO Success: How to Feed, Fight, and Flip Google

MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house
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A wishlist of improvements for Google My Business in 2020

Joy Hawkins There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have to first give Google credit for working so hard to improve the Google My Business product so much. That being said, there are definitely still some items that I think are in drastic need of change. Here are the top 5 things I’d like Google My Business to update or change in 2020. 1. Customization inside GMB Insights. When you log in to the Google My Business dashboard, the options for Insights are pretty
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How verticalization and zero-click will impact local search in 2020

Damian Rollison In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is transformed “from everyone’s search engine to everyone’s competitor.” Fishkin cites Google’s monopoly on web search and the trend toward zero-click searches, then outlines a dizzying range of examples to prove his case, from dictionaries like Merriam-Webster to lyrics sites like Genius, from news sites like USNews and FiveThirtyEight to travel sites like Expedia and Kayak … and the list goes on. Restaurant recommendations, weather, celebrity net worth, video games: just about every vertical you
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The Top 5 Most Common Sales Problems

Your Imprint We focus on quality rather than quantity of leads by using content, SEO, and social media to communicate with customers where they are in their journey and make sure you stay top of mind. Getting a response/Getting in the door We’ll establish your business as an authority by showing and demonstrating your value. This will drive leads to your site who see you as the expert and are ready to talk or buy. Standing out from the competition We’ll help you offer expert knowledge and providing value to your customer during every stage of his or her journey.
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