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Managing content takes 
work.
effort.
time.
creativity.

You’ve got websites, landing pages, e-mails, blogs, social posts, advertisements, training content, and sales materials. Are you doing it all yourself? I can help.

My Writing Services

What should your content do? Entertain, engage, or educate? Do you need them to buy it, try it, or schedule it?

Content Writing

Communicate & Delight

Everything But Sales & Education

This service includes blogs, informational web pages, newsletters, long-form articles, infographics, etc.

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Copywriting

Sales & Outreach

All About Conversion & Sales

Advertisements, advertorials/landing pages, subscription/squeeze pages, upsell pages, product descriptions, email marketing, etc.

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ELearning Content

Teach & Train

Offer More Value with Interaction

Interactive e-learning content delights customers and motivates staff. Teach anything online.

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A Commitment to Content

Have you ever read a poorly written ad, social post, website, or blog and thought, “WOW! That was bad.” Maybe you cringe at the errors and careless typos. Or maybe that’s just me.

I probably have a few on this site somewhere. I’ll be mortified when I find them, as I always do.

When I see bad marketing communications, it’s usually because one of three reasons:

  1. Someone tried to save a buck by doing it themselves.
  2. They asked someone inexperienced to do the work.
  3. They hired a cheap “guru” online to provide writing services.

Writing is a challenge even for seasoned folks. Anyone can slap together an internal e-mail, creative social post, or timely text message, but that’s a far cry from managing content for business marketing.

Why This Matters

I’ve seen it happen a hundred times – poor grammar and bad messaging tanking a reputation. Bad writing isn’t worth your time, money, or embarrassment. 

Need some content help?

There's no better way to start a relationship than through a Discovery project. Let's talk about how I can help you build onto your content assets.

So What, Right? Who Am I?

I’m betting, like me, you take whatever someone says about themselves with a grain of salt. We all tend to self-inflate; therefore, here’s a list of my skills and a few reviews from happy clients.

Testimonials for My Writing Services

Her copy was thoughtful and very well written. She took the customer profile we provided and effectively translated it into a voice that speaks to our intended audience. I was impressed with the content and also the quick turnaround time.
Corrie Angell
She quickly grasps the message and then mobilizes her impressive command of the language to successfully reach your target market...
Michele
Founder EvenBetter Coaching
Very professional, completed the project ahead of schedule. Work was excellent. Communication exceptional. Would be very happy to recommend and definitely will use again. Thank you!
Zoran Taleski
Great experience, seller understands customer needs very well and can clearly communicate/help with marketing messages.
Leo Tishin
Rachael is absolutely awesome! 101% recommend her work. She's a magician!
Premvida Athletics

A Few Work Examples

Blog Writing - Ghostwriting - Medical

Research Blogging

Working in concert with this incredible physician, I've been ghostwriting for her blogs since 2014. Click the image to visit the website.

Website Copywriting

Website Copywriting

Website copywriting is about driving people to action. Click the image to see an example from a B2B website! Click around the site to see more examples.

ELearning Content

In this fun lesson topic, learners in an advanced anatomy and physiology class stack the coffee cups according to the levels of organization in a living organism. See if you can get them right!

Content-Writer

Ready to Start Building Your Content Assets?

Knowing where to start is the hardest part. Start with a consult, and let's talk about a Discovery project to make sure we're a good food for each other.

What's New in Rachael's Content Blog?

SEO-Writing

SEO Writing: Tips for Your Website & Blog

Ranking your website on google requires regular SEO writing and editing.  Search engine optimization is an enormous industry with multiple specialties. Writing is just one of them. In this article,
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Marketing-Content-Writing-Tips

3 Marketing Content Writing Tips You Shouldn’t Ignore

Crafting a well-worded email or business plan isn’t the same as writing marketing content for the web, social media, blogs, and ad copy. Here are two reasons why. Reason #1: 
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Improve Content Performance

3 Easy Ways to Improve Content Performance

So, you have a website somewhere on the internet, but it’s not really doing a lot for you, and you know you need to improve content performance on the beast. 
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