Skills, Experience, and Background Available on LinkedIn

© Rachael Herman.
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Hello, I'm

Business Intelligence & Data Analysis

About Me

Rachael Herman photo

Name: Rachael Herman

Email: rherman@yourimprint.net

Phone: (720) 299-6721

Location: Fort Collins, CO

What I Do: I use data and information to help organizations make good business decisions by breaking down key concepts, interpreting data, and sharing the findings in an easy-to-digest environment.







Reliable • Detail-Oriented • Self-Starter

More than a decade of proven experience delivering high-quality projects on time and on budget.  Talent for quickly mastering new topics, with a strong passion for developing new skills. Diplomatic and tactful with professionals and non-professionals. Accustomed to handling sensitive, confidential records. Able to maintain a good sense of humor and optimism under pressure. Poised and competent with demonstrated ability to easily transcend cultural differences. Strong problem-solving, mathematical, statistical and analytical skills with exceptional business acumen. Excellent communication and organizational skills with a team-focused attitude.

Experience in the following tools

Microsoft Excel and Office, Power Query, Microsoft Access, Power BI, Tableau, PostgreSQL, mySQL, WordPress, HubSpot (and other CRMs), Google Analytics, Google Data Studio, Looker, MailChimp, Talend, SAS, R, and Python. I also have experience using project management systems such as Asana, Zoho, Basecamp, and Sharepoint.

Data Analytics & Statistics
5 years 90%
Data Visualization
5 years 90%
Programming in SAS, Python, R, SQL, HTML, CSS, & JavaScript
3 years 80%
Information Systems & Tech Support
2 years 75%
Site Design & Database Management
6 years 90%
Content Marketing, Creation, and Management
14 years 100%


It’s hard to describe a lifetime of knowledge gained through gumption, grit, and grind. The list below demonstrates the kernels of wisdom that came with craft development.


I’m a disciplined self-starter who’s been working and learning remotely since 2008.  My years of experience listed below overlap because I started freelancing while working as a full-time medical transcriptionist and opened a small web agency in 2016 alongside freelance work.

2016 - 2022

Web Developer and Content Marketer

Develop web marketing strategies, design websites, and manage content for multiple industries. Provide business intelligence solutions through data analysis. Information systems support. Utilized skills in Python, PostgreSQL, mySQL, HTML, CSS, and JavaScript.

2015 - 2016

(Jan-15 to Dec-16)

Content Creator & Program Manager​

Created content for website, blog, training materials, and patient health education in collaboration with subject matter experts. Performed feasibility analysis with cost considerations for hardware and software alternatives. Planned and defined project scopes. Gathered and developed resources and file naming structures. Proposed budgets for project development and created charts and graphs to analyze the budget.


Freelancer | Content & Websites​

Researched, created, and edited blogs and web content with SEO, eBooks, guides, long-form content, and other written materials for internal and external commercial use. Tagged, tracked, and measured performance in Google Analytics, SE Ranking, MailChimp, and HubSpot. Performed market and keyword research.


Transcriptionist and Records Specialist

Medical, legal, and general transcription and editing. Accustomed to handling sensitive and confidential documents. Understanding of compliance regulations and release of information requirements. Experience in managing a team of 75 remote medical transcriptionists.


Lifelong Learner

With insatiable curiosity and a desire to constantly improve my skills, I’ve spent most of my life learning. Free webinars and training courses, expert advice on forums, industry-leading blogs, LinkedIn Learning (Previously Lynda)—you name it, I went looking for it to become a productive and successful freelancer.  At the end of 2019, I was given the opportunity to finish my degree in a scientific field. I transferred credits from earlier education endeavors and headed for the first milestone—a BSc in Management Information Systems and Business Analytics.

Please visit my LinkedIn Profile to see recent LinkedIn Learning courses, certifications, and other topics.

2021 - 2022

Colorado State University GC

BSc in Management Information Systems and Business Analytics, 4.0 GPA

2019 - 2021

Front Range Community College

A.A. with Business Specialization, 4.0 GPA

Honors & Awards

Phi Theta Kappa International Membership

Sigma Beta Delta International Honor Society in Business, Management, and Administration

SAS-CSU Global Academic Specialization in Statistics and Data Mining for Business Intelligence

Career Plans

Data Science and Architecture

My goal is to specialize in business intelligence analytics, with the hopes of moving into deeper data science and architecture roles in the future. This will require further education, so I hope to join a knowledgeable team in a company that fosters career growth and offers tuition reimbursement.

Essays & Projects

statistics analytics hypothesis testing

Analysis of Z-Scores for the mtcars Dataset

May 8, 2022 For this project, I will use the R program to analyze data in the mtcars dataset. The dataset information was called first, after which the string_vector code was used to analyze eight of the ten variables. Following

entity relationship diagram database planning

The Curiosity Shop Data Model

March 5, 2022  The Curiosity Shop is expanding its database applications to include a simplified inventory system and employee and customer data storage. Management would like to see an entity-relationship diagram that establishes a blueprint for the new design. The


Contact Me

Let's Talk

Only so much can be taken from a resume. My schedule is flexible for video or phone interviews.  I am also available for in-person meetings in or around Fort Collins, CO. I have a private home office space that can accommodate sensitive discussions.