20 Things to Know BEFORE You Hire a Copywriter
How do you know you’ll get quality work when you hire a copywriter from the freelance community? One thing I’ve noticed in my 10+ years as a professional writer is
Managing content takes
work.
effort.
time.
creativity.
Writing services are a needed skill set. You’ve got websites, landing pages, e-mails, blogs, social posts, advertisements, training content, and sales materials. There are other things you could be doing. Let’s see if I can help you with content.
My Writing Services
It’s all about the intent. What should your content do? Entertain, engage, or educate? Do you need them to buy it, try it, or schedule it? Content is King in the digital marketing world. My writing services can help you sort out your intentions. Here are my writing services:
A Commitment to Content
Have you ever read a poorly written ad, post, website, or blog and think, “what the hell is that?” or “WOW! That was awful.” You look at it with contempt and cringe at the errors. Or maybe that’s just me.
When you see bad marketing communications, it’s usually because one of three things happened:
- Someone tried to save a buck by doing it themselves.
- They asked someone inexperienced to do the work
- They hired a cheap “guru” online to provide writing services.
Often, they’re sorely disappointed with the results.
Writing is a challenge even for seasoned folks like me. Anyone can slap together an internal e-mail, creative social post, or timely text message, but that’s a far cry from managing content for business marketing. That’s a whole other ball game, and it’s incredibly competitive.
If you don’t put in the time to practice the sport, you won’t be any good. I’ve been practicing since 2008.
Why This Matters
I’ve seen it happen a hundred times – poor grammar, bad messaging, and sloppy writing can tank a reputation and budget. Remember, business marketing is an investment, not an expense. You shouldn’t be thinking, “how can I get this cheaper?” You should be thinking, “how can I make this better?” Bad writing isn’t worth the time, money, or embarrassment. Work with a reliable content writer who takes deadlines and quality seriously.
Would you like to work together?
There's no better way to start a relationship than with a small project that is quick, easy, and decisive.
Why work with me?
I’m betting you take whatever someone says about themselves with a grain of salt. We all tend to self-inflate; therefore, I’ve included some reviews below, as well as a list of my skills that you may find useful:
- Professional freelance writer since 2008
- Running and growing a small business since 2014
- Diverse writing background
- Experience in graphic and web design
- Adept at Adobe Captivate and LMS systems
- Organized project management skills
- Business student with a marketing concentration
- No outsourcing; I do all the work from my home office in Fort Collins, Colorado.
Testimonials for My Writing Services
Her copy was thoughtful and very well written. She took the customer profile we provided and effectively translated it into a voice that speaks to our intended audience. I was impressed with the content and also the quick turnaround time.
Corrie Angell
She quickly grasps the message and then mobilizes her impressive command of the language to successfully reach your target market...
Michele
Founder EvenBetter Coaching
Very professional, completed the project ahead of schedule. Work was excellent. Communication exceptional. Would be very happy to recommend and definitely will use again. Thank you!
Zoran Taleski
Great experience, seller understands customer needs very well and can clearly communicate/help with marketing messages.
Leo Tishin
Rachael is absolutely awesome! 101% recommend her work. She's a magician!
Premvida Athletics
My 3 Favorite Work Examples
Blog Ghostwriting
Working in concert with this incredible physician, I've been ghostwriting for her blog since 2014. Click the image to visit the blog.
Website Copywriting
From clients looking to sell more online or get more appointments, I do a lot of website copywriting. Click the image to see the site!
ELearning Content
Creating interactive content for schools and businesses is the most fun I have in my work. Click the image to play anatomy trivia.
Let's Work Together to Build Your Assets!
Knowing where to start is the hardest part. Get a quote for your first discover project to learn if my writing services suit your style and needs.
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